You may be worried that I am going to talk about an author of books that are not about programming, and you are correct and incorrect. Correct, in that Hofstadter's books are not about programming (the intellectually hollow like to claim that they are not about anything at all, or that if you think you know what they are about then you did not understand them; this is untrue). Incorrect, in that Hofstadter's books and computer programs themselves are about the same thing.

Imagine that you are a fourth grader in California, in 1973. You were 6 or 7 when Neil Armstrong and Buzz Aldrin walked on the moon, and there were still astronauts up there just last year. On the radio you can hear Pink Floyd, Elton John or Led Zeppelin. One day your teacher receives an invitation for an experiment involving school kids in a laboratory somewhere in Palo Alto, a location 40 minutes south of San Francisco. Even stranger, the invitation comes from a well-known firm in the photocopier business.

I almost wrote this article not about McConnell, but Microsoft Press. Why? Because developers always have something to learn, books have been a great way to share information for centuries, so reading about computing is central to the software engineering experience. If you do not believe me, reflect on the activity you are undertaking right now, reading an online magazine about computing.

Some successful computer books have earned memorable nicknames. There is the "K&R" book, the “Gang of Four” book, and, to please generations of board and role game players, there are also the "Wizard Book", the "Dragon Book", and the "Dinosaur Book". There's the "Camel" book and the "Pickaxe" book. And then, with a decidedly more corporate look and feel, let us talk today about the "Pink Shirt" book, officially titled "The Peter Norton Programmer's Guide to the IBM PC." More corporate, yes, because the PC was after all a business machine coming from a business corporation.